Maurice LaCroix

“Passion for Progress” is at the heart of our company’s culture.   The designers and watchmakers continuously develop timepieces which provoke thought and exhibit confidence.

Maurice Lacroix answers questions few other brands have even thought to ask.  We avoid formality and embrace current trends with an eclectic mix of influences from all areas of life, not just watchmaking, resulting in imaginative timepieces.

Swiss craftsmanship, innovative new ways of depicting time and a respect for watchmaking tradition are successfully fused to deliver outstanding watches.  Indeed, the company creates tomorrow’s classics.

There has never been a better time to invest in a Maurice Lacroix, a horological partner for all of life’s moments.  The time has come to choose.  Your time is now.